2008 was a big year of change for WWE. It saw the introduction of WWE in HD which meant the debut of a new set for all three brands that was a big step in eliminating any remaining individuality, SmackDown moved from The CW to less prestigious myNetworkTV, all programming adopted a more conservative TV-PG rating (sorry Paul & Katie Burchill) and the Draft might’ve featured the largest tally of surprising moves in history. Also in 2008 was the brand split continuing to jump the shark when ECW entered a talent exchange program with RAW while already in one with SmackDown. Not everything changed, though, as Mr. McMahon was nearly killed off for a second straight Draft show at the end of the night.
Jeff Hardy moving to SmackDown for the first time kicked off the blue brand’s Draft and WWE Champion Triple H leaving the A-Show he had dominated for all but 2 months of the Brand Extension’s history closed it, signaling a star power-centric shift for Friday night’s hottest show. Seven years after they traded the IC Title, Triple H and Jeff Hardy engaged in a drawn-out rivalry over the WWE Championship which was not the most fitting accessory for the long-haired, bad ass 39-year-old brawler. After being left off two straight PPVs in the Summer, Hardy made up for lost time by challenging for SmackDown’s top prize on four of 2008’s final five Sunday specials. He would’ve been on all five, but a controversial move that played off concerns over Hardy’s real life personal issues led to a WWE Championship match at Survivor Series between Triple H and Vladimir Kozlov, which was met with chants of “TNA” from the crowd. Perhaps that night is when The Game began to plan on taking out then-TNA World Champion Sting, who would debut at 2014’s Survivor Series which makes my theory not quite as crazy as you thought it was 5 seconds ago.
A newly-bearded Edge made his return during a Title match at Survivor Series for the second time in as many years and walked out as WWE Champion, but it was emerging mega star Jeff Hardy who closed 2008 with his first World Championship by virtue of winning a 3-Way at Armageddon also featuring Triple H. Multiple losses to Triple H that Fall — including at Cyber Sunday where the fans overwhelmingly voted Hardy in over Kozlov and a Triple Threat situation — angered many who were losing hope Hardy would ever burst through the well maintained glass ceiling, but he finally did it. That all happened after Hardy’s house legitimately burned down as well, but little did we know the the cause of that, Hardy being attacked with pyro (the first time), being left unconscious in the Boston hotel and being cost the WWE Title one month after winning it would all be credited to ECW’s Matt Hardy in a test run of The Final Deletion. Matt became Jeff’s WrestleMania 25 opponent which was the role heavily rumored to be Christian’s, but Captain Charisma ended up returning from TNA for another three-lettered brand in ECW. Matt Hardy actually defeated Jeff a long way from the backyards of Cameron, NC by upending him at WrestleMania, but Jeff got the last Willow-esque evil laugh by being the Last Man Standing at Backlash.
Triple H’s Road to WrestleMania also involved family being attacked, but in his case it was wife Stephanie being RKO’d & DDT’d by Randy Orton in what might have been the last instance of premeditated man-on-woman violence in WWE, though Steph remains something of a magnet for that type of thing. Another rare instance in this feud was the Champion following his Royal Rumble match-winning contender to a brand instead of the other away around, with Triple H appearing all over RAW alongside the male McMahons in the buildup. It was done for no discernible reason besides SmackDown not being perceived as worthy enough to host a McMahon/WrestleMania story, though in looking back and seeing he defended the WWE Title against Vladimir Kozlov and The Great Khali on PPV, maybe The Game’s disdain for SmackDown was understandable.
Umaga and Mr. Kennedy were another pair of RAW stars moved to SmackDown, but the blue chippers from ’06 & ’07 didn’t leave nearly the impact Hardy and Triple H did. Umaga tore his PCL on August 2 which put him on the sidelines for the rest of the year, and after failing to win the US Title on the 4th of July like his last name was O’Neil, Kennedy dislocated his shoulder exactly a month later on August 4 in what proved to be his final match on the brand. Even less effective for SmackDown were Supplemental picks Big Daddy V , Trevor Murdoch & DH Smith, all of whom never made their Friday night debut that year. In the case of Smith he was moved back to FCW, but Murdoch and Big Daddy were less fortunate when they were reassigned to the unemployment line that Summer.
My living room TV had began doing a weird thing where it would freeze for a few seconds before returning to live action, which acted as an added drum roll for the announcers-only portion of the Draft. RAW’s Melina & Mickie James fought SD’s Natalya & Victoria to a clunky Double DQ, meaning both brands got a bonus broadcaster while ECW wasn’t even given a chance to compete despite its lead announcer being 19th round Draft pick equivalent Mike Adamle. My screen froze and returned with King in a state of disbelief over the match result and then jumping into another over Jim Ross being shifted from his longtime home of RAW to SmackDown, in a move WWE assured Ross before the show wouldn’t happen. RAW was without a play-by-play announcer until the incredible coincidence moments later where Michael Cole was drafted to fill the now vacant seat. JR was visibly upset and nearly quit WWE, but instead stayed and was packaged alongside Triple H as a key move to boost SmackDown ahead of its relocation to myNetwork. JR joined Mick Foley on commentary until August when Foley grew tired of the added voices in his head and was written off before joining TNA, which is where JR’s next partner Tazz would defect to shortly after WrestleMania 25. JR’s final partner on SmackDown was Todd Grisham, who JR revealed was ironically set to replace him on RAW in 2007 before the idea was nixed. Cole & King languished together on RAW while JR shifted to color commentary and had an unconventional yet solid partnership with Grisham during a revitalization period for SmackDown in 2009.
Shelton Benjamin, Maria, Carlito & Brian Kendrick were the final four names chosen in the SmackDown portion of the Supplemental Draft, with all three men reaching Championship glory on their new show, even if for one of them it was officially unofficial. Shelton Benjamin carried over his Gold Standard persona from ECW and returned the US Title to SmackDown by beating ECW’s newest star Matt Hardy at The Great American Bash, but that and successfully defending the Title in a 4th of July Fatal 4-Way weren’t enough to boost him beyond his painfully familiar position in the middle of the card. Shelton wasn’t even able to temporarily hold the WWE Title in SmackDown’s Scramble Match at Unforgiven, but the reinvented The Brian Kendrick did as part of a surprise singles resurgence. Initially set to be joined by friend/indie no-name geek loser Bryan Danielson, Kendrick was instead seconded by someone almost identical to The American Dragon who shared Kendrick’s thrist for literary knowledge.
SmackDown acted as the defibrillator to Carlito’s fading career by teaming him up with recent FCW call-up Primo, who transferred from RAW after one match and united with his brother to win the WWE Tag Team Title just two weeks into their run. They went on to add the future Mrs. Danielson in Brie Bella while feuding against World Tag Champs John Morrison & The Miz with Nikki Bella at their side. The feud was ECW’s top rivalry going into WrestleMania and with a fair deal of anticipation behind this unification match, WWE reminded you what they thought of both ECW and tag teams at the time by bumping the match to the WrestleMania 25 DVD to make time for rocking and deceased women’s wrestlers rolling in their graves.
As touched on, ECW continued its decline into extreme irrelevancy in 2008, but the brand did receive a fresh coat of paint in the form of several new Superstars thanks to GM Teddy Long’s aptly-named New Superstar Initiative. Some were hits, some were misses, some were misses that might soon be hits and one of them was a bigger miss than Jeb! 2016. Mike Adamle finished up his much-maligned tenure behind the mic in July, which created a domino effect that ended with Todd Grisham and Supplemental RAW pick Matt Striker joining forces for a surprisingly strong duo that won the Slammy for Announce Team of the Year. The 2008 Draft resulted in five new faces joining The Land of Extreme, but it wasn’t enough kids if you asked Tazz despite sometimes kid Hornswoggle joining ECW along with father Finlay in the Supplemental Draft.
Mark Henry kicked off the Supplemental Draft and wound up replacing Kane in the role of monstrous ECW Champion, defeating the outgoing Big Red Machine and SmackDown’s Big Show at Night of Champions to return the ECW Title home in a match not nearly as bad as you’d imagine. While ECW original Super Crazy joined the brand and was gone by request in October, a much bigger trace of the original ECW was eliminated when Philadelphia played host to Mark Henry receiving a new ECW Championship worthy of a spot on E!’s medical makeover show Botched. The Title was fit for a man of Mark Henry’s size, but the mini-preview of his 2011 was halted when the silver found a new owner in October.
Though the ECW Championship was nowhere near the WWE & World Titles in terms of prestige, in part due to things like then-Champion Chavo Guerrero entering the Royal Rumble for a shot at RAW or SD’s World Championships, Matt Hardy receiving his first World-ish Title in ECW was a big moment for him and his supporters. I was never a passionate Matt Hardy fan during his singles runs (outside of 2005 maybe), but following up his long feud with MVP over the US Title with a chance to anchor a brand felt like a pretty cool deal for him. The match quality atop ECW improved as Mark Henry was beginning to click in personality but still fell short in-ring, and Matt had what turned out to be the blueprint for Christian’s return where they tested him in main event waters on a lesser show and upgraded him when they felt he had impressed enough. Upstart Oklahoman Jack Swagger took the ECW Title from him in January shortly before Matt began his WrestleMania program by bashing Jeff over the head with a chair at the Royal Rumble.
The flagship may have lost some star power, but RAW answered right back by drafting several SmackDown mainstays such as Rey Mysterio and Batista, two of the names most associated with SmackDown since the Brand Extension. Batista was finally healthy during WrestleMania season after missing two straight, but the best WWE could scrape together was a seven minute Battle For Brand Supremacy with RAW’s Umaga, won by The Animal who celebrated successfully representing his brand by competing on RAW all Spring against the man who had just retired Ric Flair, Shawn Michaels.
Batista moved on to a second straight Summer series against Edge over the World Title, which again left him empty handed. However, the Title did change hands after Batista demolished Edge who was on RAW for no apparent reason the week after the Draft, opening the door for fellow RAW Draft pick CM Punk to cash in MITB on The Ultimate Opportunist and return the World Heavyweight Championship to RAW for the first time since 2005. 1-0 MMA fighter Batista challenged 0-2 MMA fighter CM Punk for the Big Gold Belt at The Great American Bash, but the only Title Batista would claim over the Summer was a World Tag Team Title with John Cena. The reign was barely a blip on the radar like so, so many of Cena’s Tag Title runs, and soon the faces of SmackDown & RAW since 2005 were set to square off at SummerSlam thanks to underrated GM Adamle. Batista surprisingly won the dream match with Cena at SummerSlam, but also injured his hamstring in the process which forced Batista onto the shelf from December until the night after WrestleMania 25. Batista did manage to claim another World Title while on RAW, but he lost it back to Chris Jericho on RAW just 8 days after winning it at Cyber Sunday.
CM Punk was even unluckier with the World Title, defending the Championship against JBL in match 4 of 8 at SummerSlam, putting him in the most mid-card slot mathematically possible. Whether the man makes the belt or the belt makes the man, neither really happened in 2008 and Punk lost the Title without ever actually losing it when Randy Orton punted him and caused Punk to miss that night’s Scramble Match. Punk rebounded by capturing the World Tag Title with road wife Kofi Kingston and defeating William Regal near Chicago for the IC Title in January, though unlike with the World Title, Punk lost it to JBL. The road to superstardom Punk had been on since debuting in ECW now appeared to be filled with potholes, but he became the first man to repeat as Money in the Bank winner at WrestleMania 25 and was set-up for a huge 2009.
Rey Mysterio’s run on RAW felt weird but did provide potential due to Mysterio being one of the few stars never to leave their brand, but the potential was quickly wiped away for the rest of 2008 when he entered a rivalry with Kane, who had snapped on July 7 and began asking “IS HE ALIVE OR IS HE DEAD?” for weeks on end while toting a burlap sack. Kane finally revealed that this wasn’t yet another attempt at feuding with The Undertaker (wait for 2010), but rather an admission that he had taken out Mysterio 6 weeks prior and was carrying around his mask.
Mysterio returned and faced Kane throughout the Fall in various underwhelming matches that never seemed to end, but finally did in 2009 when Mysterio moved on to JBL, whom he had beaten and forced into retirement in 2006. This time wasn’t much different as Mysterio ran through JBL in a mere 21 seconds to win his first IC Title at his first ‘Mania since 2006, which made JBL immediately quit WWE. Besides his reliable role as a “base” in Money in the Bank, Kane’s run on RAW was highlighted by a weird stalking & kidnapping of Kelly Kelly before an even weirder moment where Kelly revealed she and Randy Orton had an overnight encounter, which drove a crushing Kane up the wall for about a month and then he got over it forever.
Kofi Kingston’s stock had been on the rise since debuting that January on ECW, but it soared like an eagle belonging to Jack Swagger when he moved to RAW as the final selection in the Supplemental Draft. He debuted that same week at Night of Champions to defeat the most decorated IC Champ of all-time in Chris Jericho to claim his first Title in WWE. Kofi’s flashy style and sudden ascension to the mid-card of RAW rightfully turned him into one of the most popular new stars in a role that didn’t require him to turn heel while waving the Jamaican flag and cutting anti-American promos before locking in the Camel Clutch to remind you he’s like Iron Sheik who wasn’t from these here parts.
Not as lucky was Deuce, a product of the Fiji Islands and, more specifically, Jimmy Snuka’s loins. He transformed from a ’50s greaser without his partner or girlfriend into Sim Snuka, son of Jimmy Snuka who wanted to join Legacy. After failing to meet the standards of the group who had just taken in Manu, Sim was rumored to be under consideration for the job of color commentator on the revamped WWE Superstars. That really random idea was quickly disposed of when Snuka posed as a camera man at WrestleMania and literally had one job, but failed to do it and as a result lost his job as a WWE Superstar in June.
Like in 2005, Chuck Palumbo was moved to RAW after the major deals had already been done. Also like in 2005, Palumbo was released by November. His 2008 began with an oft-forgotten feud with Jamie Noble over Michelle McCool that received praise for being a rare instance where WWE committed to undercard storytelling, which they tried to continue with Jamie Noble moving to RAW and pining after new draftee Layla. Noble struck out with another member of LayCool and felt the wrath of returning King William Regal, who had his main event push squashed due to a Wellness violation but did claim the IC Title in his homeland of England during a wonderful heel run that saw Layla by his side.